{"id":1014,"date":"2023-05-08T16:31:27","date_gmt":"2023-05-08T16:31:27","guid":{"rendered":"https:\/\/eurogrip.pt\/blogue\/?p=1014"},"modified":"2023-05-08T16:33:04","modified_gmt":"2023-05-08T16:33:04","slug":"vantagens-do-uso-de-codigos-qr-em-campanhas-de-marketing-de-embalagens","status":"publish","type":"post","link":"https:\/\/eurogrip.pt\/blogue\/vantagens-do-uso-de-codigos-qr-em-campanhas-de-marketing-de-embalagens\/","title":{"rendered":"Vantagens do uso de c\u00f3digos QR em campanhas de marketing de embalagens"},"content":{"rendered":"\n<p>Os c\u00f3digos QR t\u00eam vindo a ganhar cada vez mais popularidade no mundo do marketing de <a href=\"https:\/\/eurogrip.pt\/blogue\/o-impacto-da-inteligencia-artificial-na-eficiencia-qualidade-e-seguranca-do-mercado-de-embalagens-em-portugal\/\">embalagens<\/a>. Estes c\u00f3digos bidimensionais podem ser activados com um smartphone, direcionando os utilizadores para conte\u00fado online relevante, que pode variar desde p\u00e1ginas web a v\u00eddeos ou mesmo redes sociais.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.eurogrip.pt\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/AdobeStock_397606438-1024x576.jpeg\" alt=\"\" class=\"wp-image-1017\" srcset=\"https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/AdobeStock_397606438-1024x576.jpeg 1024w, https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/AdobeStock_397606438-300x169.jpeg 300w, https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/AdobeStock_397606438-768x432.jpeg 768w, https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/AdobeStock_397606438-1536x864.jpeg 1536w, https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/AdobeStock_397606438-2048x1152.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Existem v\u00e1rias vantagens em utilizar c\u00f3digos QR no marketing de <a href=\"https:\/\/eurogrip.pt\/blogue\/sustentabilidade-no-mundo-das-embalagens-em-portugal\/\">embalagens<\/a>. Em primeiro lugar, estes c\u00f3digos permitem que as empresas forne\u00e7am informa\u00e7\u00f5es adicionais aos seus clientes, tais como a hist\u00f3ria por tr\u00e1s do produto, instru\u00e7\u00f5es de utiliza\u00e7\u00e3o ou informa\u00e7\u00f5es nutricionais. Isto \u00e9 especialmente importante para empresas que vendem produtos que requerem instru\u00e7\u00f5es espec\u00edficas de utiliza\u00e7\u00e3o, como produtos de beleza ou eletr\u00f3nicos.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.eurogrip.pt\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/AdobeStock_480864959-1024x683.jpeg\" alt=\"\" class=\"wp-image-1018\" srcset=\"https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/AdobeStock_480864959-1024x683.jpeg 1024w, https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/AdobeStock_480864959-300x200.jpeg 300w, https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/AdobeStock_480864959-768x512.jpeg 768w, https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/AdobeStock_480864959-1536x1025.jpeg 1536w, https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/AdobeStock_480864959-2048x1366.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Al\u00e9m disso, os c\u00f3digos QR permitem que as empresas criem campanhas de marketing personalizadas e direcionadas, que podem ser adaptadas a diferentes grupos demogr\u00e1ficos. Por exemplo, uma empresa de alimentos pode criar um c\u00f3digo QR que direciona os clientes para uma receita espec\u00edfica que usa o produto como ingrediente, enquanto outra empresa pode direcionar os clientes para um v\u00eddeo que demonstra como usar um novo <a href=\"https:\/\/eurogrip.pt\/blogue\/3-dicas-para-organizar-o-seu-espaco-de-exposicao-de-produtos\/\">produto<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.eurogrip.pt\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"1020\" src=\"https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/blogue1-1024x1024.jpg\" alt=\"\" class=\"wp-image-1020\" srcset=\"https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/blogue1-1024x1024.jpg 1024w, https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/blogue1-300x300.jpg 300w, https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/blogue1-150x150.jpg 150w, https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/blogue1-768x768.jpg 768w, https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/blogue1-230x230.jpg 230w, https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/blogue1-365x365.jpg 365w, https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/blogue1.jpg 1074w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.eurogrip.pt\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"1023\" src=\"https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/blogue2.j-1024x1024.jpg\" alt=\"\" class=\"wp-image-1023\" srcset=\"https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/blogue2.j-1024x1024.jpg 1024w, https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/blogue2.j-300x300.jpg 300w, https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/blogue2.j-150x150.jpg 150w, https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/blogue2.j-768x768.jpg 768w, https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/blogue2.j-230x230.jpg 230w, https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/blogue2.j-365x365.jpg 365w, https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/blogue2.j.jpg 1096w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.eurogrip.pt\"><img loading=\"lazy\" decoding=\"async\" width=\"678\" height=\"678\" data-id=\"1019\" src=\"https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/blogue2.jpg\" alt=\"\" class=\"wp-image-1019\" srcset=\"https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/blogue2.jpg 678w, https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/blogue2-300x300.jpg 300w, https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/blogue2-150x150.jpg 150w, https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/blogue2-230x230.jpg 230w, https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/blogue2-365x365.jpg 365w\" sizes=\"(max-width: 678px) 100vw, 678px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.eurogrip.pt\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"1021\" src=\"https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/blogue3-1024x1024.jpg\" alt=\"\" class=\"wp-image-1021\" srcset=\"https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/blogue3-1024x1024.jpg 1024w, https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/blogue3-300x300.jpg 300w, https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/blogue3-150x150.jpg 150w, https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/blogue3-768x768.jpg 768w, https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/blogue3-1536x1536.jpg 1536w, https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/blogue3-230x230.jpg 230w, https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/blogue3-365x365.jpg 365w, https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/blogue3.jpg 1636w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.eurogrip.pt\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"1024\" src=\"https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/blogue4-1024x1024.jpg\" alt=\"\" class=\"wp-image-1024\" srcset=\"https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/blogue4-1024x1024.jpg 1024w, https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/blogue4-300x300.jpg 300w, https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/blogue4-150x150.jpg 150w, https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/blogue4-768x768.jpg 768w, https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/blogue4-1536x1536.jpg 1536w, https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/blogue4-230x230.jpg 230w, https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/blogue4-365x365.jpg 365w, https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/blogue4.jpg 1656w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.eurogrip.pt\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"1022\" src=\"https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/blogue5-1-1024x1024.jpg\" alt=\"\" class=\"wp-image-1022\" srcset=\"https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/blogue5-1-1024x1024.jpg 1024w, https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/blogue5-1-300x300.jpg 300w, https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/blogue5-1-150x150.jpg 150w, https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/blogue5-1-768x768.jpg 768w, https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/blogue5-1-1536x1536.jpg 1536w, https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/blogue5-1-2048x2048.jpg 2048w, https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/blogue5-1-230x230.jpg 230w, https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/blogue5-1-365x365.jpg 365w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p>Outra vantagem importante \u00e9 a capacidade de medir a efic\u00e1cia das campanhas de <a href=\"https:\/\/eurogrip.pt\/blogue\/temos-solucoes-especiais-para-a-industria-da-beleza\/\">marketing<\/a>. Os c\u00f3digos QR podem ser rastreados para determinar quantos clientes os escanearam e que tipo de conte\u00fado foi mais popular. Isso permite que as empresas ajustem as suas estrat\u00e9gias de marketing com base nos dados obtidos e otimizem a sua abordagem para obter melhores resultados.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.eurogrip.pt\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/AdobeStock_278375165-1024x683.jpeg\" alt=\"\" class=\"wp-image-1016\" srcset=\"https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/AdobeStock_278375165-1024x683.jpeg 1024w, https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/AdobeStock_278375165-300x200.jpeg 300w, https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/AdobeStock_278375165-768x512.jpeg 768w, https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/AdobeStock_278375165-1536x1024.jpeg 1536w, https:\/\/eurogrip.pt\/blogue\/wp-content\/uploads\/2023\/05\/AdobeStock_278375165-2048x1365.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Em resumo, os c\u00f3digos QR s\u00e3o uma ferramenta poderosa para o marketing de embalagens, permitindo que as empresas forne\u00e7am informa\u00e7\u00f5es adicionais, criem campanhas de marketing personalizadas e direcionadas, e me\u00e7am a efic\u00e1cia das suas estrat\u00e9gias. \u00c0 medida que a tecnologia continua a evoluir, \u00e9 prov\u00e1vel que os c\u00f3digos QR continuem a desempenhar um papel importante no mundo do marketing.<\/p>\n\n\n\n<p>Conhe\u00e7a a gama de produtos Eurogrip <a href=\"https:\/\/www.eurogrip.pt\" target=\"_blank\" rel=\"noreferrer noopener\">aqui<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Os c\u00f3digos QR t\u00eam vindo a ganhar cada vez mais popularidade no mundo do marketing de embalagens. Estes c\u00f3digos bidimensionais podem ser activados com um smartphone, direcionando os utilizadores para conte\u00fado online relevante, que pode variar desde p\u00e1ginas web a v\u00eddeos ou mesmo redes sociais. Existem v\u00e1rias vantagens em utilizar c\u00f3digos QR no marketing de&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1027,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"pgc_meta":"","footnotes":""},"categories":[4,5,11,1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vantagens do uso de c\u00f3digos QR em campanhas de marketing de embalagens - Blog Eurogrip<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eurogrip.pt\/blogue\/vantagens-do-uso-de-codigos-qr-em-campanhas-de-marketing-de-embalagens\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vantagens do uso de c\u00f3digos QR em campanhas de marketing de embalagens - Blog Eurogrip\" \/>\n<meta property=\"og:description\" content=\"Os c\u00f3digos QR t\u00eam vindo a ganhar cada vez mais popularidade no mundo do marketing de embalagens. Estes c\u00f3digos bidimensionais podem ser activados com um smartphone, direcionando os utilizadores para conte\u00fado online relevante, que pode variar desde p\u00e1ginas web a v\u00eddeos ou mesmo redes sociais. 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